Our manifesto

A CLEAN BEAUTY & GREEN SOLUTION

INSPIRED BY NATURE & VEGAN

The beauty of the essential

Taking care of your hair means knowing what to use and what to avoid. For this reason, we have made it our mission to offer effective hair care products, formulated with ingredients of natural origin. We are committed to ensuring that each of our formulas is enriched with at least 89%** naturally derived ingredients. We are constantly striving to improve this, working to significantly increase the proportion of these ingredients.

In the spirit of transparency, the exact percentage of naturally derived ingredients is indicated on each product. Alongside our natural approach, we also ensure that we exclude any ingredient that could pose a risk to your health or the environment. We have removed controversial ingredients from our formulas, keeping only the essentials to provide both effectiveness and pleasure.

We use only vegetable oils, our shampoos are sulfate-free, and our haircare products are silicone-free. In respect of nature, our formulas are registered by the British Vegan Society*, an international standard that guarantees our products contain no animal-derived ingredients or by-products and are developed without involving animals.

*Registration of our products by the British Vegan Society. Except the following products: VOLUMIZE Volume hairspray and the Colouring Emulsion range.

**Except the range La Couleur Absolue (at least 72% naturally derived ingredients).

***Except VOLUMIZE Volume hairspray.

CUSTOMIZED HAIR CARE
For Every Person, Every Hair Type

We approach hair care with a fresh perspective: we don’t change the nature of your hair; we reveal its inherent beauty. Your hair, like your skin, lives with you and requires tailored care that suits your lifestyle and environment.

With 40 years of expertise in hair care protocols, we’ve developed the knowledge to offer customized formulas for every hair type. Whether it’s beauty care, specific treatments, or coloring, each of our formulations is designed to address an identified need. We bring our expertise to life by offering a personalized hair diagnosis to ensure we meet your unique needs and expectations.

ECO-FRIENDLY & MADE IN FRANCE
Respecting Our Sources

We collaborate with nature, creating products that honor the planet while minimizing our environmental impact.

• Made in Europe: Our haircare and shampoos are proudly made in France, and our coloring products are crafted in Italy, reducing our carbon footprint.
• Minimal Packaging: We’ve streamlined our packaging, removing any excess to reduce waste.
• Eco-Friendly Packaging: Our bottles, jars, and cardboard boxes are recyclable and made with recycled materials.
• Vegetable Ink: All inks used on our packaging are sourced from vegetal origins.

Except for the La Couleur Absolue range.